Every home owner needs to go to - Decorex Joburg 2011

DECOREX JOBURG 2011 UNVEILS BEAUTY AND THE BASICS AT THE BIGGEST AND BEST SHOWCASE EVER
5 – 9 August 2011, Gallagher Convention Centre, Midrand, Gauteng

Decorex Joburg celebrates its 18th year with the ultimate roundup of what’s now and happening with hall after hall brimming with newly unveiled home products, fashion-forward trend predictions, themed pavilions, and design-minded seminars with international speakers. Marking this milestone exhibition with a directional theme ‘Beauty and the Basics’, this five-day decor and interior design extravaganza reflects South African design sensibility and the latest international thinking emerging on the home scene. Together with its collection of 700 high-end exhibitors Decorex Joburg aspires to bring the biggest and best ever interior design expo to the city famed for its creativity and design revival.

Igniting the inner interior decorator in the visitor are the out-of-the-box roomscapes and concept stands placing the searchlight on trends and local design talent. With the hand-made revolution heading for the stratosphere, new show features celebrate the ‘proudly self-made’ phenomenon with free theatre demonstrations, expert advice on colour and new techniques guiding a new generation of ‘make-it-myself’ enthusiasts.

Advocating an earth-friendly lifestyle, the show sprouts a whole new genre of eco-caring products, planet-saving inventiveness and bee-friendly landscaping. Also expect halls filled with the latest in colour and textile trends, bathrooms with all the latest technology on tap, kitchens to lure the connoisseurs and interior landscapes to thrill the trend-seekers. Plascon is the main sponsor and DStv is the media partner.

EXPERIENCES AND HIGHLIGHTS

Here’s a pick of show highlights, special projects, installations and new reveals making Decorex Joburg the go-to event for the design professional and passionate homeowner alike:

Green-fingered fulfilment: Advocating an earth-friendly lifestyle, the show sprouts a whole new genre of planet-saving inventiveness, bee-friendly landscaping and a new Gardening Pavilion. This is where aspiring gardeners, urban farmers, eco warriors and green guardians can discover the bliss of intentional gardening. Attend live demos at the Garden Theatre to discover the potential of your patch of earth.

Wander through six themed gardens: Explore a Harvester’s Haven as you reconnect with nature and the joy of home-grown; awake the inner child at the playful ‘Kid’s Garden’ and celebrate the wild and wonderful in the ‘Garden with Wings’. The ‘Rooftop Retreat’ garden brings the country into the city; the ‘Soil and sanctuary’ therapeutic garden soothes the soul, while the ‘Kaleidoscope’ garden shows the soft approach to hardscaping.

Also in the Garden pavilion is a Garden Café inspired by the locavore food movement. The Fun & Fanciful Garden Café entices visitors to take time out from the show buzz and step into a world of make-believe. With grass underfoot, picket fencing and a garden filled with gnomes, pink flamingos and a fantasy post box, this happy place will stimulate the imagination and clear the mind. With the look and the food offering inspired by the animation film, ‘Gnoemeo and Juliet’ – and a nod to the evergreen Mad Hatter’s Tea Party - this café feeds the inner child in all of us.

Plascon unveils the 2012 Colour Forecast: Laurence Brick, Greg Gamble of Tonic Design, Goet and A Point are the four leading lights taking on the creative challenge to interpret the coming year’s hottest hues. Will yellow be the wonder child? Will royal blue beg to be heard or purple reign supreme? Plascon Colour guru Anne Roselt and a team of paint experts will be on hand to turn problem walls into talking points.

Plascon Palette Café is the spot to relax and rejuvenate with on-trend organic, wholesome food in a rustic and natural setting. Enjoy the four new Plascon colour palettes integrated with this food experience.

South African Handmade Collection: Held alongside Decorex Joburg, this dti-initiative is a window to the heartfelt and the handmade. From highly collectable ceramics, fashionable ‘it’ bags to designer beadwork, the creations selected for this all-imported trade show is a particularly colourful balance of heritage and innovation. Forming part of the collection for the first time is ‘Gabi-Gabi 2011’, a multi-faceted showcase of South African textiles heralding the iconic Shwe Shwe fabric. These truly South African products capture the creative spirit of its makers and each have a special story to tell. As shoppers stock up on these special South African feel-good finds, the crafters - mostly aspiring entrepreneurs from rural areas – gain access to a high-end market and the opportunity to have their products displayed in a high-design environment they could otherwise just dream about.

Decorex Designer Collection re-launches as must-have decor pieces designed exclusively for the show’s range of home objet. Ten fashion-forward pieces will be launched by ten local designers to make sure all visitors leave with their fix of home-grown interior design.



The ‘Sealy Beautiful and Basic Boudoirs’ debut in Hall 4 with an exquisite collection of bedroom-settings by six style-shaping decorators merging the hottest trends in fabrics, textures and patterns. In association with the IID and Bedroom Basics, these inspirational concept stands bring new benchmarks in interior design, which can be translated freely in the visitor’s own decorating style.

Taking part are Janet Welthagen of Simply Splendid, Susan Hughes Interiors, Tanja Beyers of Profurn Contracts, Leigh-Anne Shillaw of Simply Abundance and Bernard Baxburg of House of Baxburg.

District Delicious: Botanical cuisine! Food cocooning! This food haven is dedicated to the senses and includes a blend of gourmet food, wine, kitchen gadgets and home entertaining have-to-haves. A melting pot of culinary styles, the ‘Cooking with Kaya Fm Theatre’ is kitted out with the latest Whirlpool appliances. This foodie hub is where local chefs and celebs take to the stage to share tips and whip up fashionable dishes full of Mzansi flavour.

Kitchens and bathrooms: Visitors can browse the luxe line-up of kitchen and bathroom essentials, and experience expert advice and money-saving ideas on tap. From blissful brassware and the latest in bath tubs, to tools for cooks, the lineup of exhibitors is extensive.

Fine finishes & rejuvenation area: For options and answers on fine finishes, this area is dedicated to making sure visitors leave with a plan and clear direction. From smart surfaces, sustainable floor coverings and window treatments with the wow-factor, expect nothing less from our top-drawer collection of expert exhibitors.

The DStv Theatre of Ideas: Visitors get the inside scoop on inventive solutions to decor dilemmas while brushing up on DIY-skills. Expect a block-buster programme filled with make-it-yourself inspiration. From paint techniques to picture framing DIY, easy entertaining advise for table setting and flower arranging, get the inspiration and know-how to do it all yourself.

BOS Bar by Desmond Archibald Interiors: Fuelled by the creative spirit of this cool South African organic rooibos ice tea brand, Desmond Archibald creates a larger-than-life, experience-driven space reflecting the exuberance and energy of the brand, showing how modern the tradition of tea-drinking can be.

Villiera Wines Cap Classique Bar by Forest Flooring is where the unexpected happens. Taking its design cue from the concept French Karoo, this is where the landscape and cityscape from two continents come together. Rustic wooden tables and white washed floors echo the simplicity of the austere Karoo, while contemporary furniture present Europe’s edgy design sensibility. High-design craft made by hand in the heartland stand shoulder to shoulder with objet d’art and Gallic flair.

New to the show, the Sunday Times Shebeen in Hall 5 is a meeting place of fun, food and drink in celebration of all things South African. The buzz is quintessential township with contemporary design details, the ambiance creative, colourful and vibrant; the flavours a delicious twist of tradition and the more modern. Head for the reading corner stacked with newspapers, while staying on the lookout for the fold book pendant lights by the Shaw Sisters, chairs by One Good Turn and tables by Feeling African. Decadent Diner: Get tickled pink in this designer space devoted to sweet delights and seductive treats. Sip on blush-pink bubbly and bite into French styled patisseries. A perfect rendezvous for show guests to catch up on industry gossip and take a breather. Go global: A must-attend for trade visitors eager to search the globe for new opportunities and trade connections is the comprehensive International Pavilion dedicated to countries from Italy to India, Egypt to Syria. Submerge yourself in the allure of Indian silk and the touch of Egyptian cotton. 

Decorex Joburg, Gallagher Convention Centre, Midrand
Show days: 5-9 August (5th and 6th are trade focused)
Time: 09:00 - 17:00 daily
Entrance: R 70 adults / R60 pensioners and scholars / R5 Children under 12

For more information or to purchase tickets visit www.decorex.co.za